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Finding the perfect marketing analysis tool can be quite challenging due to the large number of options available.
You need to consider several factors, such as the pricing, features offered, integrations available, and more, when choosing between them. This is even more important when comparing tools like AgencyAnalytics and Semrush, two of the most popular options in the industry.
In this guide, we’ve compared these two platforms in detail to help you know which one to pick.
What Is AgencyAnalytics?
AgencyAnalytics is an all-in-one marketing reporting tool that has been specifically designed for agencies. One of its key features is that it allows the creation of custom dashboards that clients can use for viewing reports.
Clients can sign into their accounts and view data in real-time using widgets that display various metrics in charts, graphs, and other ways. More than 60 marketing channels are integrated with AgencyAnalytics, making it easy to view reports when using them.
Some popular channels that work with AgencyAnalytics include Shopify, Facebook, Pinterest, and WooCommerce. Additionally, AgencyAnalytics offers SEO site audit and keyword research tools, such as rank tracking, as add-ons for all plans.
Pricing Plans
The pricing for AgencyAnalytics depends on how many add-ons are needed and the number of clients a business has. This means that the base price of all plans is charged on a per-client campaign basis, which includes the website and integrations for each client.
For each client, the pricing will be $10 per month when you opt for the Freelancer plan, which is designed for small businesses who require limited tools. This provides access to the dashboard library, sign-in access for five staff members, and report templates. However, each client will only have access to one dashboard.
Then there is the Agency plan, which costs $15 per month for each client and offers additional functionality, such as unlimited dashboards, custom metrics, and white-label options. AgencyAnalytics also offers custom Enterprise plans, which provide an account manager and API access.
But for such plans, you will need to request a quote from the company. Add-ons like the Site Auditor and Rank Tracker cost $10 each per month per 1,000-page crawls and per 100 words.
Advantages
1. Easy To Use
AgencyAnalytics does not have a steep learning curve, and you can get started with this tool quickly.
2. Intuitive Features
While the number of features may be limited compared to tools like Semrush, the features you get with AgencyAnalytics are highly intuitive and very useful.
3. Powerful SEO Audit Tool
The SEO site audit tool AgencyAnalytics offers is extremely powerful and can help you know which areas of your site need tweaking for better performance.
Disadvantages
1. Limited Customization
AgencyAnalytics offers limited customization for its dashboard, data metrics, and other features compared to similar tools.
2. Report Generation Takes Time
It can take some time for AgencyAnalytics to generate a report after completing the website analysis.
What Is Semrush?
Semrush is one of the best digital marketing software and offers more than 50 tools to help improve your website visibility. These tools have been designed to make various tasks, like social media management, competitor analysis, and keyword research, easier.
The platform allows website owners to perform an in-depth analysis of the content on their websites, discover opportunities for improvement, and create an effective marketing strategy. In addition, Semrush offers an Agency Growth Kit, which can help marketing agencies improve brand awareness and recognition by providing them with Semrush agency certification.
Pricing Plans
Semrush has premium plans starting at $120 per month, and this plan provides you with a basic Pro account that is most suitable for freelancers and in-house teams. For larger agencies, there is the Guru plan, which starts at $230 per month, and the Business plan, starting from $450 per month.
These two plans offer more reports and tools than the basic Pro one, but the Agency Growth Kit can be added to all premium plans and costs $100 per month. Finally, a free trial is available for those who want to try out the software before committing to a purchase. This provides access to many tools but limits the number of reports that can be viewed.
All Semrush plans also come with a 7-day money-back guarantee.
Advantages
1. Offers Powerful Keyword Research
Semrush makes keyword research easy by allowing you to search for keywords in several ways, such as by monthly search volume, average cost-per-click (CPC), and more.
2. Makes Site Performance Audit Easy
The platform provides detailed information regarding the performance of your website through its Domain Overview tool, making it easy to identify strengths and weaknesses for timely adjustments.
3. Allows Competitor Analysis
With Semrush, finding out what competitors are doing better to get a higher ranking is possible. This can help you adjust your strategy to get better results.
Disadvantages
1. Not Very User-Friendly
Learning how to get the best results when using Semrush can take some time since it is not very user-friendly.
2. Data Updation Takes Time
With Semrush, it can take some time for data to get updated.
AgencyAnalytics Vs. Semrush
Now that you know what AgencyAnalytics and Semrush comprise, let’s compare their features to determine which is better.
1. Supported Platforms
While AgencyAnalytics and Semrush are exclusively available as web-based solutions, they have smartphone applications available for iOS and Android platforms. That being said, these apps offer limited features and functionality and are primarily designed for viewing reports.
2. Typical Customers
Semrush has been designed for all types of users, including freelancers, small, medium, and large businesses. While AgencyAnalytics also caters to small, medium, and large businesses, it may not be as suitable for freelancers, despite having a plan named after them.
The reason is that AgencyAnalytics plans are priced on the basis of how many clients you have, and freelancers with too few clients may find the plans costly.
3. Customer Support
As far as customer support is concerned, AgencyAnalytics offers an online knowledge base and online support to help you resolve issues and clear doubts. However, it lags behind Semrush in this instance, as the latter provides a knowledge base, online support, phone support, and video tutorials.
4. Key Features
The features offered by both platforms are an important factor to consider when it comes to the Semrush vs. AgencyAnalytics debate. AgencyAnalytics offers around 66 features, including Google Analytics integration, API, Activity Dashboard, Campaign Management, Keyword Rankings, Drag Drop, and much more.
Similarly, Semrush offers features like Content Management, Campaign Analytics, Link Management, Keyword Rank Tracking, etc. The total number of features available in this case is more than 100.
5. Integrations
Integrations allow different software to function together, making it easy for users to perform complicated tasks with reduced effort and time. Both AgencyAnalytics and Semrush offer 46 integrations; the only difference is the software they integrate with.
AgencyAnalytics supports integrations with Google Ads, Hubspot CRM, Mailchimp, Instagram, LinkedIn, WooCommerce, and more. In comparison, Semrush can be integrated with Google Analytics 360, WordPress, Hubspot Marketing Hub, etc.
Many of the integrations are the same between the two platforms, but not all of them, so you will need to decide which ones you require when choosing between them.
6. Pricing Model
For AgencyAnalytics, the pricing starts at $10 per month per client campaign with the Freelancer plan, with a minimum requirement of five clients. In comparison, the basic Pro plan for Semrush will cost you $120 per month. Then there is the Agency plan offered by AgencyAnalytics, which costs $15 per client for a minimum of ten client campaigns.
This is matched by the Semrush Guru plan, which is available at $230 per month. For AgencyAnalytics customer Enterprise plans, you need to contact the company, while Semrush offers a Business plan for this purpose that costs $450 per month.
7. Additional Offers
If you want to try out the software before purchasing, AgencyAnalytics and Semrush offer a free trial. While Semrush offers a 7-day trial period, you get a 14-day trial with AgencyAnalytics, making the latter a better choice for testing the platform.
On the flip side, AgencyAnalytics does not have a Freemium or free version of the software, unlike Semrush. The important thing to remember here is that these trial and free offers do not come with any integration and consulting features in both cases.
AgencyAnalytics Vs. Semrush – Which One Should You Choose?
Both AgencyAnalytics and Semrush are powerful platforms that make it easy to perform website analysis that can be used for improving rankings. However, due to the difference in features, integrations, and, most importantly, pricing, it can be difficult to choose between them.
You should consider your requirements, such as the features and integrations needed, when making a decision. AgencyAnalytics is a good option for those who want a platform that focuses more on providing website data as detailed reports and has an easy-to-use interface.
On the other hand, Semrush might be a better choice if you require more features, a large online community, and clear pricing plans.
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