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As a content creator, the form of marketing you choose can make a big difference in how the audience responds to the content.
And a common point of contention for most people is blogging vs. vlogging. Both content creation techniques have their benefits and shortcomings, so deciding which one to use can take time and effort.
A blog may be easier to handle than a vlog, but the modern audience might be more interested in watching videos than reading long articles. This guide takes a deep dive into blogging and vlogging so that you can make the right choice as a content creator.
Get your keyboard and video cameras ready!
What Is A Blog?
If you have a website for your business, publishing written content is termed a blog post. You can also use other blogging platforms, but the bottom line is that you must have a good command of the language to create magic with words. Moreover, a blogger can add videos or pictures to the blog post for greater audience engagement.
Pros Of Blogging
Here are 4 advantages of having a blog.
1. Business Promotion
Maintaining a blog proves useful for promoting a business as it brings in more traffic. When the target audience is exposed to the products or services on offer, it will lead to more income,
2. Easy To Use
In the blog vs. vlog debate, a major point in favor of blogging is it takes only a few hours daily to publish quality written content.
3. Better Writer
Another one of the key differences between a blog and a vlog is you can become a better content writer. Having a blog is good practice since you develop the much-needed experience to express yourself.
4. Creates Trust
You can use a blog to showcase your knowledge about the various products or services you promote on the website. This makes it easier for potential customers to trust the business.
Cons Of Blogging
Despite many points in favor of a blog, there are a few downsides you must know about to choose between blogging and vlogging.
1. Might Cost More
Between blogging and vlogging, the latter might prove expensive, considering it isn’t easy for a single person to publish new content, update the website, or develop new SEO strategies daily. In such instances, you must pay for an SEO expert and website designer to uphold the quality of content.
2. Not Everyone Is A Writer
Blogging will be challenging, especially if you don’t have a knack for writing. It takes years of practice and studies to make money.
3. Takes Time
A major difference between a blog and a vlog is that it takes time to create an audience base and earn money from blog posts. As a blogger, your website must rank on the 1st page of Google since most people don’t scroll to the 2nd page. Hence, it’s critical to be patient, develop your writing skills, and publish relevant content through proper research.
What Is A Vlog?
Instead of using written content, a vlog involves creating and posting video content on several online platforms. You must have access to the latest video editing software to create a high-quality video blog and grab the audience’s attention.
The point in favor of vloggers is that watching a video isn’t as time-consuming as reading, which is perfect because most people have a short attention span.
Pros Of Vlogging
Here are 3 advantages of creating video content on social media.
1. Large Audience
It’s easier to attract a large section of the population through high-quality YouTube videos. That’s why YouTube has 2 billion active users, and people play over 5 billion hours of videos daily.
2. Become Well-Known
Once vloggers create content that resonates with the audience, they can become well-known in the industry.
3. More Engagement
Video content enjoys higher engagement than blogging because people will identify with your face and voice along with the videos. They might only check a blog to answer their queries, but people might visit your social media channel to look for different types of content.
Cons Of Vlogging
Just like blogging, vlogging also has some issues you must know about.
1. Expensive Equipment
A vlogger may incur higher costs than many bloggers, considering the cost of the recording equipment or subscriptions to the top video editing software.
2. Time And Effort
The time and effort it takes influencers to attract a top brand through vlogs are higher than blogs in many instances. This is because you can’t outsource the task and must create relevant video content yourself.
3. Be Camera Ready
Maintaining a friendly demeanor in front of the camera is important to keep the audience interested. In other words, there are no off days in vlogging to carve out your niche, so you can’t let your personal life get in the way of the video content.
Difference Between Blog And Vlog
In this section, we have discussed some of the key differences between blogging vs. vlogging.
1. Platform
The main difference between a blog and a vlog is the platform where the content is published. Writing a blog is easier on a website like WordPress, Medium, Squarespace, or Wix before shifting to a personal website. Meanwhile, posting a vlog on YouTube, Facebook, Instagram, and other social media channels will have the maximum impact.
2. Equipment
You won’t need any special equipment for writing a blog, with many people even using their laptops or mobile phones. But vlogging requires costly equipment for producing high-quality videos, such as a good camera, tripod, right light, etc.
3. Audience
A major difference between a blog vs. vlog is the target audience. People who view a vlog usually have a short attention span, while those who refer to a blog can be considered serious readers, willing to gather new information.
4. Time
Dedicating time to a blog is easier as you only need to spend a couple of hours planning, writing, proofreading, and publishing content every day. But vlogging is more time-consuming as planning itself takes a few hours daily. You will have to spend the most time editing videos, which can take 6 hours or more.
5. SEO
SEO is specific to a blog post, and you must hire an SEO expert to make the website content easily discoverable. This is one aspect where vloggers can save money.
6. Money
A blog can make the same amount of money as a vlog if you do it right. This is because sponsored blog posts and affiliate marketing are a source of passive income, often generating the same number of views.
Vlog content will have more views on video streaming platforms like YouTube, with many social media sites offering money for advertisements.
Main Topics Of A Blog
Before blogging, note the main topics you can write on for effective marketing.
- Business blog
- Personal blog
- Affiliate blog
- Niche blog
- Educational blog
Main Topics Of A Vlog
Some of the main topics for a vlog include –
- Unboxing videos
- Reviews
- Commentary
- Tutorials
- Lifestyle vlogging
How To Start A Blog?
In the debate between blogging vs. vlogging, bloggers often prefer written posts because they are easy to create and maintain. All you need as a blogger is –
- Register a domain name
- Buy a hosting plan
- Choose a CMS platform like WordPress
- Create a website and choose a suitable theme
- Employ proper SEO tactics to rank higher on Google
- Publish and write high-quality content
How To Start A Vlog?
In contrast, to start a vlog, you must –
- Pick a suitable online platform, like YouTube
- Buy the latest gadgets for shooting videos
- Analyze competitors’ videos
- Record and edit videos
Ways To Earn Money From A Blog Post
You can earn money from a blog in the following ways –
- Affiliate marketing
- Google AdSense
- Sponsorships
- Online courses
Ways To Earn Money From Vlog Content
To make money from vlogging, you can use the following –
- Collaborations and sponsorships
- Google AdSense
- Super Chat
- Membership channels
- Merchandise
- Paid reviews
Blog Vs. Vlog – Which Makes More Money?
Although you can earn the same amount of money from a blog as a vlog, it’s easier to calculate the income from vlog posts. A blogger must consider several factors, including the number of page views, monetization strategies, and subscribers, to determine how much they will earn.
According to a Digital Nomad Wannabe survey, 12% of bloggers earn $1000-$2,500 monthly, while big companies like HuffPost generate $500 million yearly. A vlogger can also earn $800-$1,000 monthly on YouTube, provided the content receives 20K views daily.
Conclusion – Which One Should You Choose?
So, when it comes to blogging vs. vlogging, which one should you choose? People who love to write and promote a business should create content through a blog. But vlogging will be the way to go if you are fascinated by video editing and don’t relate much to written content.
Both are great ways to make money, but the overall hassle of blogging is much less compared to video editing. However, reading articles is more time-consuming, and you can attract a larger audience by creating engaging videos.
For more clarity, refer to our guide and consider your available budget to make the right call and stand out from the crowd!
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