The ultimate Instagram statistics resource page with statistics up until 2020. This page is an accessible and tweet-able resource page that we will continuously update when more stats come out.
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Let’s begin,
Founders Story
Kevin Systrom began building Instagram in 2010 at the age of 27 with his friend Mike Krieger. Within a year, 500,000 people a week were signing up for the app’s image-sharing service.
Kevin Systrom
“We crossed 10,000 users within hours, and I was like, ‘this is the best day of my life.’ This is amazing, right?” he says. “At the end of the day, it kept growing so much I thought, ‘are we counting wrong?'”
The duo both went to Stanford University’s and participated in the Mayfield Fellows program. But they didn’t know each other back then, they meet when Kevin made an app on his weekends while he was working at Google.
The app was called Burbn which was an location-aware photo and note-sharing app.
And,
Mike was an enthusiastic early user of Burbn and they got speaking, Burbn evolved into Instagram dropping the note-sharing and sticking to photos.
Only two years later Facebook bought the Instagram for $1 billion in 2012
The duo still continued working for Instagram for 6 years until finally leaving in 2018.
2019 Instagram statistics
500+ million Instagram accounts are using stories dail
80% of accounts follow a business on Instagram.
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
500 million+ Instagram accounts worldwide are active every day
25 million+ Instagram business profiles worldwide
60% of people say they discover new products on Instagram.
2 million+ advertisers worldwide use Instagram to share their stories and drive business results.
-Over 90% of marketers who employ an influencer marketing strategy in social media believe it is successful.
500 million+accounts use Instagram Stories every day
200 million+ Instagrammers visit at least one business profile daily.
1 Billion+ Instagram accounts worldwide are active every single month
Globally, 130 million people are tapping to reveal shopping tags on Instagram in posts every month.
Instagrammers surveyed globally use the platform multiple times per day:Ages 18–24: 67%
Instagrammers surveyed globally use the platform multiple times per day:Ages 25–34: 60%
Instagrammers surveyed globally use the platform multiple times per day:Ages 35–44: 49%
Instagrammers surveyed globally use the platform multiple times per day:Ages 45–54: 43%
Instagrammers surveyed globally use the platform multiple times per day:Ages 55+: 31%
31% of people surveyed in the UK say they plan to use Instagram more in the coming year.
2 million+ advertisers worldwide use Instagram to share their stories and drive business results.
60% of people say they discover new products on Instagram.
200 million+Instagrammers visit at least one business profile daily.
80% increasein time spent watching video on Instagram.
Brand Follower Growth Increases from 6% to 8% Month-Over-Month on Instagram
Users Under 25 Spend Over Half an Hour on Insta Each Day
80% of Instagram Users Live Outside the US
7 out of 10 Instagram Hashtags are Branded
Having at Least 1 Hashtag Will Get You 12.6% More Engagement
The Optimum Number of Hashtags is 11 on Instagram
Instagram Posts With a Face Get 38% More Likes
Japanese Users Make Up 27% of All Engagement on Instagram
80% increase in time spent watching video on Instagram.
1/3 of the most viewed stories are from businesses.
64% of Users Are Between 18 and 34
You can use these stats to help produce a marketing and content strategy based on the facts and statistics found in this article. Or you can share them to keep your social feed fresh.
What was your favourite Insta stat? Comment below.
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Note: Please link back to Evolvedtoaster.com and this page when you reference/quote the statistic.
RESOURCES AND STATISTICS USED IN THIS POST
- https://thenextweb.com/tech/2019/06/11/most-popular-social-media-networks-year-animated/
- https://business.instagram.com/getting-started/#why-instagram
- https://www.facebook.com/iq/insights-to-go/tags/instagram
- https://jumpermedia.co/powerful-instagram-stats/
- https://www.socialmediatoday.com/social-networks/new-report-looks-optimal-hashtag-use-twitter-instagram-and-facebook
- https://www.diyphotography.net/photos-faces-perform-almost-40-better-instagram-study-shows/
- https://www.statista.com/statistics/248769/age-distribution-of-worldwide-instagram-users/