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For online marketers, a good keyword research tool is a crucial part of their strategy to boost the online visibility of their businesses.
Keyword research tools help them find the best keywords to target, providing valuable information on the popular search queries made by their target audience. By adding the relevant keywords, they can make it more likely for their business or blog to appear in search results.
There are plenty of tools to choose from, and the best tools can help you build both content and marketing strategies. Of course, only a few of them are suited for a particular use case, which can make choosing one difficult.
So, let’s compare Majestic SEO and SEMrush to see which keyword research tool can be better at this job. Learn which of the two tools can serve you better for building a smarter marketing strategy!
Majestic SEO: An Introduction
Majestic SEO is a powerful SEO tool that was designed to appeal to several types of users, from media analysts to entrepreneurs and developers.
For this, the SEO tool gives you data that is updated frequently, ensuring that the information it provides is consistently accurate and reliable. The keywords it presents can help improve the ranks of business websites and blogs in search engine results. Moreover, Majestic SEO can improve the overall performance of the website.
Majestic boasts a large link database built up over a long time by exploring a multitude of domains. It has acquired data on even the most minute details on referral domains, which has further improved its database.
The SEO tool comes with a site explorer feature that can help you explore a particular domain or URL in a similar vein. This gives you plenty of freedom to research other websites and blogs, allowing you to learn more from competitors or leading websites of the past.
Additionally, Majestic SEO provides you with high-quality keywords that cater to your specific use case while offering plenty of data. And if you’re a media analyst, the tool can help you analyze URL lists, giving you valuable insight into what is trending at any given moment.
What It Offers
Majestic SEO offers a myriad of features that create a positive environment for marketers to explore, experiment and climb the search engine rankings. A lot of it is made possible through the large database that the tool has built up over time.
For one, the Majestic Search Engine Marketing Tool can provide information on which website links to any given domain at any time. Through this information, you can identify all the backlinks and explore its profile, giving you a large number of URLs for link building.
These links provided by the tool are trustworthy, as Majestic measures what is known as the “Trust Flow.” Majestic SEO provides you with links based on how high the trust factor of each site is. And with this information, you can build a library of links that will always contain reliable links.
Additionally, Majestic SEO provides insights into your competitors and their back-linking strategies. Knowing this, you can build your content or business strategy to get a leg up on the competition.
The Drawbacks
With that being said, there are a couple of downsides associated with Majestic SEO that hold it back from being the perfect SEO tool.
Firstly, the UI can be a little difficult to navigate for beginners. If you’re a marketer or an entrepreneur who is just starting out, Majestic SEO may not be entirely comprehensive to use.
Additionally, understanding how search keywords are ranked can be difficult for beginners. The tool offers very few explanations on domain or URL exploration, or the technical terms used during such operations.
And lastly, choosing keywords with Majestic SEO can be a little difficult to follow.
SEMrush: An Introduction
SEMrush is an SEO tool designed to be an all-in-one content marketing solution, offering features like position tracking, semantic core collection, technical SEO site audit, and more.
These features help you improve the results of your pay-per-click (PPC) efforts. By enhancing your keyword grouping and management, strategy analysis, and cross-group negatives optimization, it can help you stay ahead of the competition.
For businesses, a highly effective social media strategy is all but necessary, which is where SEMrush can assist you. It can help you monitor the shifts in your target social media and how it engages with the content. And by doing so, you can discover what content type resonates the best with your target audience.
The variety of insights that SEMrush provides you can be a valuable asset for your social media strategy. You can use the tool to boost every aspect of your digital marketing plan via keyword research and SEO strategies. And that is what SEMrush was designed to be: a keyword-researching tool that provides reliable, searchable, unique, and latest keyword sets for all domains.
And lastly, SEMrush can help you title your content better and find the right structure for it as well. It covers nearly all aspects of digital marketing, making it an option that can be a part of your marketing strategy.
What It Offers
The features that SEMrush offers are catered towards advancing digital marketing strategies or creating one that surpasses the existing strategy. Improving your online marketing efforts is its primary goal, after all.
To facilitate this, the tool gathers information and data in real-time, allowing you to optimize your content strategy as the trends shift. And since trends can shift on a dime, having the latest information can bring you that much closer to an ideal online marketing strategy.
SEMrush can also help you perform competitive research, allowing you to execute advanced marketing plans. This can aid your social media advertising efforts while giving you plenty of room to perform search engine optimization.
And through its site audit features, the SEO tool can help you maintain the search rankings of your site by addressing any errors. A healthy webpage is one that appears regularly in search results, and SEMrush can order the website for errors, improving its score in the process.
The Drawbacks
SEMrush offers a large number of features to help you market your content to a large audience, but for beginners, it can be somewhat confusing.
The tool provides access to plenty of data and information, which can quickly overwhelm beginners. This can lead to distraction from the more important aspects of content marketing and focusing on aspects of the tool that are not as important.
Additionally, navigating the SEMrush platform can be a little difficult when getting started. And because of this, you may have to rely on the video and text tutorials provided on the website.
SEMrush Vs. Majestic SEO: How The Two Tools Differ
Majestic SEO and SEMrush are both tools geared toward search engine optimization, but they differ in the way they target their objectives.
SEMrush is more geared towards keyword research and features like on-site optimization and report creation. If your content strategy demands a heavy focus on strong keyword research, then SEMrush will perform the job well for you.
On the other hand, if your content strategy targets backlink analysis and metrics like Citation Flow and Trust Flow, Majestic is the better option. In these aspects of content marketing, Majestic SEO would be preferable over SEMrush.
SEMrush Vs. Majestic SEO: The Pricing Models
The pricing model of an SEO tool is also a significant factor in choosing one over the other. After all, a tool that offers a decent number of features for a reasonable price is always the preferable one.
Majestic offers three distinct plans that cater to specific user types, namely Lite, Pro, and API. The beginner plan, Lite, is the most affordable of the three and is ideal for domain users and light users. Next comes the pro plan that is catered towards the professionals, expanding the usability of the tool by a significant margin.
And lastly, Majestic SEO has an API plan for developers and agencies with a heavy focus on online marketing. This plan has all the features of the pro plan, adding services like custom data on a monthly basis, backlink analysis and history, and search explorer.
Free trial aside, SEMrush has four tiers of paid services. Like Majestic SEO, these tiers are segregated based on the user type, as detailed below:
- Pro plan for freelancers and startups
- Guru plan for small businesses
- Business plan for e-commerce agencies
- Enterprise plan for custom marketing solutions
The Enterprise plan has no fixed price, requiring a quote from the customer support of the company. But, judging from the high price of the business plan, you will likely have to pay quite a bit to receive the premium marketing services.
Final Verdict
Majestic SEO and SEMrush are both SEO tools that are capable of elevating your online content marketing strategy. Choosing between the two can be a little complex since the quality of their services can be somewhat similar.
In general, Majestic SEO is a highly reliable source of data, allowing you to optimize your content quite effectively, even at an enterprise level. That said, it is not very beginner-friendly, and it can be difficult to navigate initially.
For those looking for a more accessible option, SEMrush is the tool to opt for. It can also keep up with the shifting trends and has features like position tracking, making it quite useful for all types of users.
At the end of the day, choosing one tool over the other depends on what you’re looking for in the tool.
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